How Data Analytics Can Help your Business


Who would have thought that information in ones and zeros format would become one of the most valuable commodities on the planet, yet here we are with huge tech giants like Google who have everyone’s data. Every business generates data, over days, weeks and months and collecting this data gives you an opportunity to carry out analytics, which can benefit the business in many ways.

  • Sales & Marketing – If sales are dropping off and you have no idea why, this is a time to enlist the help of data analytics professionals. Using advanced analytics, it is possible to identify reasons that have some bearing on why sales are down and armed with this information, you can make some changes and hopefully, sales will return to the previous levels. Sales & marketing can be very complex, yet if you are using a leading data analytics expert, you can make the right data-driven decisions.
  • Human Resources – The people are the most valuable asset for any organisation and using HR analytics, you can make the right data-driven solutions to attract and retain top people. Microsoft Power BI is a great reporting system that ticks all the boxes from a business owner’s perspective. Areas of HR include recruitment, diversity & inclusion, salary analysis, performance rating and staff training.
  • Service Management Performance – A user-friendly dashboard enables you to measure incident management performance, along with service requests activity and having this data enables you to make the right decisions at the right time. No more making blind decisions based on inner feelings, which is usually completely wrong; if you had the data analysed, it makes all the difference.
  • Customer relations management – Known as CRM, this can really help you to gain a better understanding of customer behaviour and to identify new opportunities. This type of analytics utilises reports using a Microsoft Power BI dashboard and your sales team can source important customer information to keep them updated at all times.

This is a complex field, which is why you really need the help of a data analytics provider, who has the software and the know-how to collate and analyse your business data. If you would like to learn more about data analytics, Google is your best friend and can help you locate the right company to assist you in gaining a deeper understanding of your business and that means you can make data-driven decisions.

For help avoiding dirty data and making sure your data is valuable, please see the tips below.

Provided by data analytics software company, Association Analytics

Karma Darwin
the authorKarma Darwin