Building Solid Foundations for the Growth of Your Business


If you are new to the cosmetics industry, or you have been knocking around for a while then you will find today’s article about building a solid foundation for your business or improving the existing structure through a few easy steps really useful. As you already know, the cosmetics industry is fiercely competitive, you must have an edge and, do all you can to remain fresh.

Grow with you

When you take a step back and look at your business you will realise that you have more customers than you think, the term customer doesn’t just relate to the people who buy your products, they also include a wide range of people who are assisting you and your business get to where you want it be.

These people who help to service your business range all the way from consultants or specialists for things like marketing and most importantly, product production. When you look at something like a factory or warehouse ( or the production of your cosmetic merchandise for example, you will soon start to see that you actually have a mini army of customers working for you to make the items you wish to sell on.

Knock on effects

Most people would be of the mindset of, they are just workers in a factory doing a job and they get paid, what do I have to do with their general well-being? As it happens this is what sets the elite apart from the rest of the crowd.

If you display the same level of customer service to your all-round work force then it can completely change the relationships that you have with the people you work with. So much so that you will probably find extra benefits and features available to you that might not be available to other business owners

Be different

The secret to really making an impression on people is, to be different you need to possess the same vibrant, colourful and exciting personality characteristics as the brand, logo and product you are planning to take the world on with.

The way to ‘beat’ the competition is by, not being the competition, you need to really go that extra mile, if you do you will find most people bending over backwards to help you. Some won’t but that’s fine, the very fact that you’ve made the effort should establish a level of respect that might see an improved version of the person you once didn’t even get eye contact from.


Karma Darwin
the authorKarma Darwin