Marketing

3 Digital Marketing Strategies That Work

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If your business is suffering thanks to the Covid-19 pandemic, perhaps it is time to turn to digital marketing solutions, as more and more consumers shop online. The lockdowns and social distancing measures currently in place around Australia make online shopping very appealing, and whatever your chosen industry, here are some digital marketing strategies that deliver results.

  • Search engine optimisation (SEO) – You could have the best products and fantastic prices, but if the online consumer can’t find you, you will not reach your targets. Search engine optimisation is the art of making a website more prominent within a Google search, using specific keywords. When the consumer searches with Google, you want your site to be on or near page 1 of the search results, and in a competitive industry, this can only be achieved using a skilled SEO technician. With top-rated digital marketing in Central Coast
  • , your website will become very prominent when the right keywords are used, and this will drive traffic to your digital platform, which should lead to higher sales.
  • Outreach Blogging – This is a cost-effective way to put inbound links onto the Internet that involves creating professional blogs on all aspects of your industry, and these blogs contain carefully place links that lead the reader to your landing page. The SEO agency would have various packages, ranging from 10 to 2-300 blogs per month, all posted on blogging platforms with high readership figures, maximising your exposure. The quality of the traffic is high, as people who are reading blogs on a given topic must be interested and once the link is clicked, they will be taken to your landing page.
  • Social Media Marketing (SMM) – There’s no denying the power of social media, and with an industry expert taking control of your Facebook, Twitter and Instagram accounts, you can be sure of a large social media following. If you enlist the services of an SMM specialist, they will create Facebook Ads that are designed to reach your target audience, bring you many strong leads, and most firms that use SMM will make sure the service is ongoing, which pretty much guarantees success. The provider uses sophisticated software to analyse web traffic and can therefore tweak ad campaigns to gain the maximum exposure, which is constantly monitored.

If you would like to learn more about digital marketing services, search online for an established SEO company, who would tailor their services to suit the client. The agency would carry out a free online audit to determine your current digital profile, then propose an aggressive, on-point digital marketing plan that will drive web traffic to your website.

Karma Darwin
the authorKarma Darwin